Indirect Retail Strategy Specialist

BE A PART OF A REVOLUTIONARY CHANGE At Rothmans, Benson & Hedges Inc. (“RBH”), Philip Morris International’s subsidiary in Canada, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Bring us your curiosity and capacity to engage people and you can be part of the digital, omni-channel team that’s driving our huge commercial transformation. If you’re a forecaster and forward-thinker, you can make a huge impact, come join us! As an Indirect Retail Strategy Specialist, you will be responsible for supporting and executing RBH’s indirect retail strategy for our full portfolio, inclusive of Combustible Cigarettes (CCs) and Non-Combustible Alternatives (NCAs) across our National Universe of 20,000+ POS. We are looking for someone who has a strong ability to communicate, collaborate and lead small-to-medium sized projects, is inherently organized with the agility to multi-task in a fast-paced environment and curious, with a keen sense for analytics. YOUR DAY TO DAY • Support in the development of channel roles and channel mix optimization to execute the omnichannel commercialization strategy according to PMI guidelines. • Enhance, maintain, and execute the trade segmentation strategy, ensuring that all segments have a clear view on their role and capabilities with respect to both the NCA and CC business. • Support and contribute to the design of an ecosystem that enables a holistic consumer journey across products and services promoting conversion and retention. • Support the development and deployment of launch strategies for all new product launches and line extensions. • Execute and deploy the NCA Go-To-Market Strategy for the entire indirect universe, working closely with the Distribution and Demand Planning teams to align on forecasts and inventory management. • Collaborate with SMEs, Trade Activation, Commercial Planning and all relevant stakeholders to develop, implement and monitor the trade commercialization plan, aligned with the overall strategy. • Analyze indirect retail sales data and identify opportunities for growth; Track effectiveness of the trade model deployed in all selected channels and recommend solutions to achieve the highest ROI. • Collect data on, and analyze market parameters (business targets, market size, competitive intelligence from open sources, smoking / nicotine usage incidence, geography) • Identify new process improvement opportunities with respect to executional excellence, cost management and overall commercial performance. • Develop and maintain Standard-Operating-Procedures (SOPs), commercial processes and guidelines, and collaborate with stakeholders to cascade and execute across all layers of the commercial organization. • Work with SMEs and retail budget owners in preparing and maintaining Rolling Forecasts (RFs) and the Original Budget (OB) • In conjunction with Corporate Affairs and Legal Counsel, ensure compliance within the context of current legislation, local regulations, and PMI policies/code of conduct. WHAT WE ARE LOOKING FOR • A bachelor’s degree in business or a related discipline. • Commercial Planning, Sales Strategy or Trade Marketing Experience; 3-5 years in Commercial areas. • Strong ability to communicate, collaborate and lead small-to-medium sized projects; inherently organized with the agility to multi-task in a fast-paced environment; curious, with a keen sense for analytics. • Superior knowledge of business analytics and presentation tools including Excel and PowerPoint. • Consistently demonstrate strong analytical and strategic capabilities as well as the courage to challenge the status quo in the pursuit of improved consumer centricity and business results. • Willingness to seek out information across various sources to drive our Trade Strategy with data led insights and market know-how. • Ability to work both in a project management capacity, and a detail-oriented, hands-on capacity. • Strong project management skills, with a proven track record of building relationships to collaborate cross-functionally toward a common purpose and achieve results. • Strong attention to detail, and a critical thinker with the agility to solve problems in a fast-paced environment. • Must be motivated and able to work with minimal supervision. • Ability to deliver concise and well-articulated communications – requires strong verbal, written, visual/presentation, and interpersonal communication skills. WHAT WE OFFER We offer the opportunity to join an organization where you can grow in a wide range of business functions. You will have the chance to build your professional expertise, business understanding, and leadership capabilities in a collaborative, challenging environment where we will empower you to take risks, experiment and explore. Our company fosters excellence in execution and is comprised of dedicated people all working together to continue to grow our status as industry leaders. We offer our employees a competitive salary, an attractive compensation package, including flexible work schedules (where applicable), health and wellness programs, and attractive benefits options. For this position the salary range is between $103 700 to $110 186 based on the level of experience plus a variable compensation based on performance. You will also be a part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. WHO WE ARE We are Rothmans, Benson & Hedges Inc., Philip Morris International’s subsidiary in Canada. Today we are Canada's second largest tobacco company. In addition, RBH Inc. was awarded Top Employer for 2017, 2018, 2019 and 2022. We currently employ over 800 people throughout our six corporate and sales offices and our factory. Our parent company PMI is one of the world’s leading international tobacco companies. In addition to the manufacture and sale of cigarettes, PMI is engaged in the development and commercialization of smoke-free products. Click on the following link to learn more about what RBH believes: https://www.rbhinc.ca/home/what-we-believe Rothmans, Benson & Hedges is committed to providing equal employment opportunity for all current and prospective employees, as well as to promoting a culture of inclusion and respect for everyone. We celebrate the innovation that diversity creates in the work environment, and we recognize that each employee brings their own unique capabilities, experiences, and perspectives to the organization. It is this diversity that adds value to our teams, as well as to our stakeholders. We are committed to providing equal employment opportunity regardless of race, ancestry, color, religion, sex, marital/family status (including pregnancy), national origin, sexual orientation, immigrant and newcomer status, gender identity/expression, age, citizenship, or disability. We consider qualified applicants who have passed the criminal background checks, consistent with legal requirements. We strive to recognize and value diversity and equity, and to ensure the inclusion of underrepresented groups and the four designated groups: women, Indigenous peoples, persons with disabilities and members of visible minorities. We value, respect, and equally support applicants from these groups. We welcome and encourage applicants to reach their full potential with us. We use artificial intelligence in the form of an algorithmic software in the application process to create efficiencies when sorting applicants and facilitate an effective screening process. Notwithstanding, the artificial intelligence software does not engage in autonomous candidate rejection and requires human intervention in screening relevant applications. If you are unable to apply for a position online, or require any further accommodation during our recruitment process, please contact: AODA.RBH@rbhinc.ca. 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