Digital B2B Marketing Lead

Be a part of a revolutionary change! At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. As part of the Customer Experience Design team, you will be in thrust into the new frontier of Trade Engagement, with digital at the core of everything you do. We will need your strategic mind, creative thinking, and agility to provide our partner retailers with hard-working and exciting communications via Appwards. You will ensure smooth planning, development, and implementation of Digital Trade Engagement (DTE) communication campaigns directed towards retailer audience. Your responsibilities include: Ownership of DTE products (e.g. UPC) and end-to-end deployment of campaigns and projects - Lead the communication strategy, asset development, content calendar planning, and publishing of assigned products and / or campaigns - Conduct feasibility on plans in coordination with internal and external stakeholders as well as undertake field visits to gain a holistic understanding of target audience, segmentation, and consumer insight Work with cross-functional team (Brand, CE Digital, CE Activations, Trade Planning & Deployment) for campaign deliverables - Develop and prepare Content Plan detailing timely and accurate executional requirements, audiencing, and publishing timelines while ensuring adherence of executions to branding and regulatory mandatories Follow through on third party agency asset deliverables (artworks, copy, digital events) - Build relationships with external stakeholders and adjust plans and executions as a result of this continuous collaboration. Partner with agencies and / or graphic design lead to ensure content released remains consistent with established brand identity. Consistently monitor campaign KPIs and content performance to ensure effective deployment and having the agility to pivot if necessary - Provide learnings and insights that will feed into development of DTE communication strategy for assigned campaign - Prepare and analyze reports and make data-drive recommendation for pivots or optimizations. Keep abreast on digital marketing trends and make recommendation on process & platform improvements, and exploration of emerging formats Ensure operational adherence to budget by monitoring and reporting on actuals and to-spend What we offer Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. • Take pride in delivering our promise to society: to deliver a smoke-free future.